What this service covers
Small mark, serious process
A logo has to work at 16 pixels and 16 feet, in one colour and full colour, today and in ten years. That is why every mark goes through sketching, stress-testing and real-world mockups before you ever see it.
- Three original concepts, one refined direction
- Primary, secondary and icon lockups
- Colour, mono and reversed versions
- Mini usage guide with clearspace rules
- All source files plus web-ready exports
How your mark gets made
Sketch
Dozens of hand sketches exploring metaphors, letterforms and symbols for your story.
Vector
The strongest routes drawn precisely, tested in one colour and at tiny sizes.
Context
Concepts presented on real mockups — signage, packaging, screens — never floating on white.
System
Final mark expanded into lockups, colourways and a guide anyone can follow.
Recent logo work
A botanical cosmetics mark and a roastery identity built to stamp, stitch and pour.
Browse portfolioLogo questions, answered
Three fully developed directions, each shown in context. One gets refined through two revision rounds into the final mark.
Then we redraw and systematize it — fixing geometry, spacing and versions while keeping what customers recognise. Most refreshes take one week.
Yes. Full ownership transfers on final payment, with a signed release you can hand to any trademark attorney.