The challenge
Healthcare can’t have a learning curve
Small text, low contrast and jargon-heavy labels meant older patients called the helpline for tasks the portal was supposed to solve. Missed appointments and unfilled prescriptions were the human cost of bad contrast ratios.
The approach
Accessible by default, elegant by design
We designed to WCAG AA as a floor, not a ceiling: 18px minimum type, plain-language labels tested with seniors, full keyboard flows and a high-contrast mode. Then real patients — aged 19 to 87 — tested every release candidate.
Deliverables
What shipped
- Accessible portal redesign, WCAG AA verified
- Plain-language content overhaul across 40+ screens
- Component library with accessibility annotations
“My 84-year-old mother books her own appointments now. I did not think any redesign could do that — Quillmark proved me wrong.”
— Digital Director, MediCare Plus
— Digital Director, MediCare Plus
Design for everyone, or design for no one.
Accessibility audits and inclusive redesigns for web and product.
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