The challenge
Seven steps, six goodbyes
Funnel data showed travellers dropping at dates, at extras, and at payment — each screen asking for everything at once. Mobile abandonment was worst, exactly where most discovery happened.
The approach
One question per screen
We collapsed the flow into a progressive three-act journey — where, who, and how — with smart defaults, inline price honesty and a persistent trip summary. Guests, dates and extras all became tappable cards instead of dropdowns.
Deliverables
What shipped
- Funnel audit with drop-off diagnosis per step
- Redesigned three-act booking flow, mobile-first
- Usability validation and A/B test roadmap
“Bookings feel effortless now — customers tell us the site is half the reason they chose us. The trip summary alone paid for the project.”
— Founder, Voyage
— Founder, Voyage
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