The challenge
Lost among the lookalikes
The beauty shelf is a sea of thin scripts and blush pinks. Bloom’s original mark disappeared among them — and reproduced badly at small sizes on pumps and seals, where legibility matters most.
The approach
A bloom drawn from the formula
We built the mark from the brand’s hero ingredient — chamomile — abstracted into a geometric bloom that reads as both flower and fingerprint. Three concepts were tested on actual jars and boxes before refinement, so the winner was proven in context.
Deliverables
What shipped
- Primary bloom mark with secondary and icon lockups
- Packaging-ready colour, mono and foil versions
- Mini usage guide and full source files
“Customers photograph our jars now. The mark works everywhere — embossed, foiled, tiny on a serum pump — and it still feels like us, only sharper.”
— Founder, Bloom Cosmetics
— Founder, Bloom Cosmetics
Related work
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