The challenge
Powerful features nobody could find
Support logs told the story: balance confusion, buried transfers, and a settings maze. Analytics showed users abandoning the three tasks the bank cared about most — paying bills, freezing cards and finding statements.
The approach
Three taps to anything
We mapped every core task, cut the information architecture from nine sections to four, and designed a bottom navigation that puts money movement one thumb away. A clickable prototype was tested with real customers twice before a line of production code changed.
Deliverables
What shipped
- Research synthesis and revised information architecture
- 120-screen design system in light and dark modes
- Tested prototype plus developer handoff pack
“Support tickets about navigation fell off a cliff. Customers finally describe the app the way we always hoped they would — simple.”
— Product Lead, Lumen
— Product Lead, Lumen
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