Shaping a brand that stands out and resonates.

Northbeam roasted exceptional coffee in forgettable bags. We built an identity with mountain-town soul — from mark to shelf-ready packaging.

The challenge

Great beans, invisible brand

Blind tastings ranked Northbeam top-three locally, yet the bags blended into the shelf. The brief: an identity as bold as the roast, flexible across retail bags, cups, signage and a delivery van.

The approach

Roast levels you can read at ten paces

We designed a beam-mark that doubles as a roast meter, paired with a colour system where each origin owns a shade. Packaging was prototyped on real bags and tested under shop lighting before print.